The Pro Original Campaign is a joint initiative by the VDMA and its member companies. The campaign has been established to strengthen the awareness to choose original technology on international markets. The campaign takes a positive approach, highlighting the benefits of using original technology, reaffirming existing customers' purchasing decisions and convincing potential buyers to choose original technology. Supported by a set of powerful key messages as well as a specially designed logo and tagline, the aim of the campaign is to collectively protect our industry against counterfeiting and copyright violations. Using high-impact posters and advertisements, the campaign targets both decision-makers and influencers alike.
You can fully rely on original machinery,
components and spare parts!
Using original machinery for your business will not only help you
avoid costly production downtime, but also allows you to deliver
on time and meet the highest quality standards.
And even if you should have a problem, you can always rely on
your business partners - as the manufacturers of your machinery
can offer top-class maintenance and spare parts service.
Only original machinery can guarantee long-term precision and fast servicing, which are key to your business success.
The mission-critical competitive edge
Support innovation - to your own advantage!
Above all, intellectual property laws are designed as incentives
for innovation. Only companies that are rewarded accordingly for
their inventions have the means to develop new ideas. With you
buying original technology, you are not only supporting research
and development, but also investing into the future and in the
competitiveness of your own industry
Original manufacturers' innovative ideas ensure their customers' global competitive edge.
Don't allow cost cuts at the wrong places!
In the long run, "cheap" can often turn into "expensive"!
With their small prices, copied machines can often be tempting.
But please consider: The purchase of original machines and original
spare parts at a reasonable price will pay off in the end, as the
likelihood of you having to bear additional costs for repairs or
production downtime is far less.
As a business leader, you are responsible for the efficiency at
your production sites. Don't allow cost cuts when it comes to
the machinery you work with.
Original technology is the key to attaining a healthy cost-performance ratio.
If you are smart, you cannot be fooled
True expertise cannot be copied!
Companies that have been in the business for years understand the
importance of controlling the whole process right from developing
a machine at the drawing board until it is applied in industry. The
engineers of the original machines and components have a full
understanding of the production processes and help you to avoid
costly mistakes. Professionals like yourselves can rely on your
business partners' rich experience and benefit from their expertise,
thus ensuring your global competitiveness.
The use of original technology reflects your competence.
Your personal safety-check
Show responsibility for your business!
Whether you use the most sophisticated machines for work
on complex projects or commonplace high-tech products for
daily business applications, international safety standards have
to be met.
The safety of your workers must always come first, and only original
technology can provide full safety features. Be aware of your
responsibility. And make sure it complies with international industry
standards and with this, protects your workers as well as the
The high safety standards of original technology ensure the health and safety of your workers.